A lot of beauty trends come and go but when it comes to eyebrows, the full, feathered look is here to stay. A quick and affordable way to achieve this statement style? Soap brows.
One of the biggest brow trends of the decade (or at least of the ‘gram), these structured, fanned out, glossy eyebrows have taken fluffy arches to a whole new level.
What Are Soap Eyebrows?
The idea behind soap brows is precisely how it sounds: Instead of using a brow gel or wax, you use a brow soap to shape and set your eyebrows in place. This gives your brows a fuller, fluffier look, even if you naturally have sparse brows.
How to Create Soap Brows
Some people like to dabble in the soap brow trend using *actual* soap. But this can leave a white cast on your brows and may cause irritation due to the soap’s higher pH levels.
Enter: Heist Brow Soap. Designed to lock the hair into place for a sleek and long-lasting laminated look with an extreme firm hold. It features a water-resistant and sweat-proof formula to keep brows lifted and on lock all day, without ever feeling sticky or stiff. It’s also one of the first Brow Soaps on the market to include Hyaluronic Acid, Shea Butter, Cocoa Extract and Turmeric Root Extract, making it super nourishing and hydrating for the hairs.
Get The Soap Brow Look
Step 1
Start with clean, dry brows. If you have sparse areas you’d like to fill in, go ahead and do that first.
Step 2
For best results, apply your Heist using the spoolie end of the 123 Micro Stroke Brush for a precise, flawless finish. Dampen your spoolie with our refreshing, hydrating, and anti-inflammatory Brow Code Heist Rose Water Spray for best results. Just one spray activates the soap to create a sleek and full brow finish while simultaneously soothing irritation, reducing redness, and hydrating the brow hairs and surrounding skin. Alternatively, you can use water or your favourite setting spray or facial mist.
Step 3
Once your spoolie is damp, rub the bristles into the brow soap. You want to collect just enough soap on the bristles so you see the product on the tool.
Step 4
Brush the spoolie evenly throughout the brows. For a natural-looking, but fluffy effect, brush it up and out through the tail. The more product and layers you use, the stronger the hold.
Hot Tip:
Lock in the look by backcombing the brows. Applying the soap to the front and back of the hairs gives it a better hold. Run the brush through your brow hairs about two or three times.
